Training Series

The Chamber of Commerce of West Alabama is pleased to offer a range of training suitable for your business, no matter your needs.

Our in-class sessions offer hands-on seminars in a traditional classroom setting led by experts in their field, while our interactive, instructor-led online Ed2Go courses allow you to set your own schedule and train at your convenience.

View both classroom and online training classes below.
 

Social Media Marketing

March 5, 2020
1:00 - 4:30 pm
Chamber of Commerce
Cost: $122 per Chamber member; $129 per non-member

Workshop Overview:

Social media marketing is now a cornerstone of marketing strategy for all types of businesses and organizations. However, it can also be overwhelming and time consuming. Learn how to make social media strategy work best for you and your business by learning the core functions of social media: monitor, amplify, respond and lead. Susan Fant, Instructor of Marketing and Corporate Director of the Masters of Marketing Program at the University of Alabama, will help you develop a strategy that works best for your marketing goals and is conscious of your time and budget. Using a variety of social media platforms, such as Facebook, Twitter, Instagram, Pinterest, Snapchat, and LinkedIn, you can create an online presence that tells your business's story, finds new customers, and interacts with a targeted audience online. Attendees will create their own Social Media Strategy Blueprint during the workshop and leave with actionable solutions for social media marketing strategy and content development.

What You Will Learn:

  • Specific social media platforms
  • To create a social media strategy that works for you

    • Facebook
    • Twitter
    • Instagram
    • Pinterest
    • Snapchat
    • Linked In

  • Analyze results of social media blueprints and make adjustments to content
  • Share results of social media marketing strategy blueprints

Workshop Lead:  Susan Fant

Supervision Part I - Essential Skills

June 3, 2020
8:30 am - 12:00 pm
Chamber of Commerce
Cost: $122 per Chamber member; $129 per non-member

Workshop Overview:

Truly, times have changed for those who lead others, yet the solutions in dealing with such changes can be found in the fundamental principles of basic supervision – the roles, skills and functions required of supervisor. This workshop is designed to help individuals build competencies in basic supervision practices. It works to define supervision, explains the competencies required of supervisors, and describes the supervisor’s position from an operational perspective.

What You Will Learn:

  • Define supervision, describe types of supervisors, and explain the supervisor’s position
  • Discuss supervisory activities, roles, and competencies
  • Focus on and describe supervisors in their roles of planning, directing, controlling, decision-making, communicating, motivating, staffing, budgeting and evaluating performance of the workforce
  • Develop a comprehensive skill set as to modern day supervision of others

 Workshop Outline:

  • The Changing Role of Supervision
  • Plotting the Future: Planning
  • Translating Plans into Actions: Organizing
  • Implementing Plans: Directing
  • Tracking Plans with Actions: Controlling
  • Managing the Critical Intangibles: Decision-Making, Problem-Solving, and Creativity
  • Helping People Understand: Communicating
  • Encouraging Results: Motivating People
  • Building Human Resources: Staffing
  • Managing Finance and Resources: Budgeting
  • Tracking the Results of Human Efforts: Evaluating

Unique Workshop Offerings:  An overview and in-depth discussion of supervisory techniques for facing modern-day organizational challenges and leading a diverse workforce.

Workshop Lead:  Dr. Robert K. Prescott, SPHR, SHRM-SCP

Supervision Part II - Modern Day Challenges

June 24, 2020
8:30 am - 12:00 pm
Chamber of Commerce
Cost: $122 per Chamber member; $129 per non-member

Workshop Overview: 

Possessing a capable skill-set is only half of the potential solution. Modern day supervisors must execute relentlessly in producing results for their respective organizations. This workshop moves beyond the attainment of up-to-date supervisory skills to applying such skills while facing the daunting organizational challenges of the 21st century. It provides an overview of today’s organizations, issues affecting organizations, and ways that modern supervisors in organizations are responding strategically. This workshop also focuses on emerging new directions for supervision, the future of supervision, and ways to prepare for and act in the future.

What You Will Learn

  • Describe today’s organizations, issues affecting organizations, and ways to respond
  • Define supervision, describe types of supervisors, and explain the supervisor’s position
  • Review supervisory activities, roles, and competencies
  • Discuss the importance of human relations and team cohesiveness
  • Focus on the use of critical and creative thinking in problem solving
  • Describe ethical dilemmas facing supervisory leaders
  • Describe the challenge of supervisory leadership in introducing and applying new technology
  • Discuss emerging directions in supervision

Workshop Outline

  • Modern Day Supervision
  • Exerting Positive Influence and Leading People
  • The Emerging Role of Facilitator: Working with Groups and Teams
  • Employment Engagement
  • Managing the Critical Process of Problem Solving with Creativity
  • Helping People Work Together: Human Relations
  • Taking Responsibility: Organizational Ethics
  • Planning for Change: Technology and Modern Work Requirements
  • Preparing for the Future: Supervision Tomorrow

Unique Workshop Offerings:  A future-focused and strategic view of the challenge for modern day supervisors

Workshop Lead:  Dr. Robert K. Prescott, SPHR, SHRM-SCP

Contact:
Carolyn Tubbs
Director of Education Programs
(205) 391-0556 | carolyn@tuscaloosachamber.com