In 2012, the Board of Directors of The Chamber of Commerce of West Alabama embarked on a bold journey to further enhance the organization's economic and community development impact. Extensive market research and dozens of community interviews were conducted to determine the Chamber's path forward.
This information led to the dynamic five-year strategic plan known as Working As 1. The plan focused on education and workforce readiness, retail and commercial growth, leadership and community engagement, entrepreneurship and innovation, and public policy and advocacy. Working As 1 led to more than $3 million in investment from Chamber members.
Building upon the success of Working As 1, the leadership of The Chamber of Commerce of West Alabama has now, using input from both the public and private sectors, developed the five-year Next Level initiative.